Posts with keyword "John Varvatos" 7 result(s)
Johnny V at work...
...in his showroom in NYC in the new 300 commercial! Car is ok, but kinda cool to get a sneak peak into his world!
Must have for Spring:
If you do not have a pair already, you need to get on it. Guys in the know have had their white jeans for a while now, so if they are not in your closet already for the warm days ahead, make sure you take care of yourself!
Happy Holidays from John Varvatos
We just received this greeting card in the mail from John, wanted to pass it along to all of you!
John in Milan
When one thinks of Milan, one does not usually associate that ancient city with the ideologies of rock and roll.
I dare you....
Go ahead try to find this limited edition yellow John Varvatos Parka.
Rock is dead...
...or so the aficionados would say. Monday, John Varvatos opened his newest venture in the fusion of fashion with the rock and roll lifestyle. The former birthplace of punk, CBGB on 315 Bowery, in New York City is now transformed into the epitome of John Varvatos stores. It will house all four aspects of the brand, as well as exclusive vintage rock-wear per a co-op with fellow Village fashion house What Comes Around Goes Around.
The main room is the right mix of tribute, art and commerce. The rot and the smells are gone as are the infamous anything goes bathrooms, however the rest is the same in some way. The walls are still covered with layers of scribbling and posters, the ceiling is black and the original bar remains (minus the inch thick lacquer of whiskey).
Wether or not you agree with the bastardization of this piece of rock lore, we can all rest assured (purist or not) that at least John has saved the club from ending up as another Starbucks.
In his own words John expresses how he feels about his brand and the store:
"I try to do clothes for guys who want to look masculine but who don't want to have to worry about looking like a fashion victim every time they walk out of the house."