Behind The Seams with A.K. RIKK’S – Sawyer

January 7, 2017

Today as a part of Behind The Seams with A.K. RIKK’S series we would like to introduce you to our very own “man behind the camera” Sawyer Thurston! Sawyer reminisces upon the beginning of his A.K. RIKK’S story, “two years ago I set a goal to have an interview at A.K. RIKK’S within six months of that day; two weeks later it happened. Never did I imagine a store of such caliber taking a chance on an unknown filmmaker like myself. They have provided me a home to sharpen my creative sword – for that I am grateful.” Get to know Sawyer’s perspective, film style, and where find draws inspiration from through a series of questions in our second Behind The Seams with A.K. RIKK’S interview.

Describe your Videography Style:
Honestly, I don’t know if I have a style yet. In terms of being a filmmaker, I’m still just an infant. I worry if I settle and find my own style, I’ll stumble into the pitfall of following a formula to simply get it done. Sure, if I followed the same guidelines I could really polish that style, but the creativity comes from trying something new. To me, there is an excitement behind the stress of wondering if I will ever truly pull off the project. I find that my best work comes from the projects that scare me most.

When did you “know” film was your passion?
I always knew that video/film would be the industry I’d end up in. One of my earliest memories is telling my parents that I would buy a movie theater to live in someday. To this day, it is still one of my favorite places to be. It gives me an opportunity for me to turn my phone off and completely zone into the story.
It sounds rather silly, but I love to see movies twice. The first, to see it for myself. Second, to see how others react. Do they laugh at the same lines? What do they think is going to happen? Seeing their emotions in reflection to the screen created some sort of itch – I wanted to do that for them.

In need of inspiration, where do you go?
Inspiration is everywhere. I go to the movies pretty often, whether the movie is good or bad, there is always at least one aspect I can appreciate. From the story, characters, coloring, cinematography, locations – it’s rare for me to say I hate a movie, especially when it taught me something, no matter how small.
Plus, I’ve grown to look for small moments, the parts that make people so human. I witnessed a particularly sassy barista exclaim, “I don’t know Bob!” the other day. The eye roll and over enunciation of “Bob” was so spot on, I could see a short film based on that single moment.

Predictions for future trends in for fashion + videography?
I think there is an abundance of fashion films that are simple yet beautiful, while lacking story. In my mind, I picture story becoming a larger part in fashion films. Story is what pushes the viewer forward to watch longer and share more. I bet more people wonder what tuxedo James Bond is wearing versus whatever model is in an abstract ad. The character and their actions promote the clothes more than a model.

Favorite video you’ve done for A.K. RIKK’S?
My favorite video was definitely the Personal Shopper spotlight of Karina Williams. She allowed me to tell a personal story, but her being my friend, I owed it to her to make it my best work yet. So many hours went into editing and then re-editing over and over. Looking through the uncut footage, I felt like I was learning from her. People only see the finished product, so I might be biased, but I hope her incredible mindset comes across.


That concludes our second Behind The Seams with A.K. RIKK’S series interview. Make sure next time you’re shopping at A.K. RIKK’S you say “Hi” to Sawyer! We want to hear your story! If you would like to share your perspective on style or where you find inspiration please email us at

By A.K. Rikk's   /  

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