Its been a little over a week now since Runway For Charity. In the meantime, Blair turned 50 (YAY!), Mothers Day happened (Love you mom!), and we set up another private event for Hush Puppies of Wolverine World Wide as they hosted their annual buyers event party (Can we go to sleep NOW?!). Almost everything has been packed away, picked up or dropped off. Our employees almost fully recovered from the fun. Safe enough to say were just about back to the original order of the distinguished old A.K. Rikks again.
To recap the event, we just held the most amazing charity fundraising event we could possibly imagine. In 2011 formerly called The Design 1 Fashion Event, there were over 500 attendees and the event raised $25,000. Partnering again with Design 1 Salon Spa, Aura Skincare & Cosmetics, The Matthew Agency, and then adding Visbeen Architects, and Conduit Studios set us up for something bigger than ever. Our goal for this year changed to raising $100,000. At the time was a seemingly challenging enough goal. We then experimented by adding a raffle to the mix to bring in a little extra for the hospital. Many of the attendees at our event had been to charity events before and like us find regular raffles to feel unlucky and unexciting. So we decided to up the ante by making the Runway for Charity raffle one enormous prize to awaken a desire in folks to enter to win this raffle, and raise money for the hospital. People who were unable to attend the fashion show were also allowed to enter.
Also, the snowball effect of the prize on the donors was evident. Once a vendor heard what someone else was donating, they wanted to participate. The donors were so gracious we were capable of making it an entire lifestyle package finding donations for many areas of life: food, travel, health, attire, drink, furniture, etc.The uniqueness of this raffle certainly proved beneficial for fundraising and helped us raise another large sum of our grand total! Raising $245,200 just under a quarter of a million dollars for The Helen DeVos Childrens Hospital suprised us all! Thank you to everyone who came, saw, and helped us conquer this amazing feat! And another huge congratulations to Mark & Barbara Gerson, the winners of our outrageous raffle! We genuinely hope that you enjoyed yourself and our night of sweetness! We can not wait until next year!
To see images from the show and rest of the evening, visit our Facebook and website!