September 23, 2015
1. What is the Nudie Jeans philosophy?
Well, it’s multi-pronged and evolves as we grow, but the basic gist is this: We believe in responsibly sourced, responsibly made, un-gimmicky clothing. We believe clothes should be loved, and loved hard for a long time. We think clothes fuse with your character as you journey through life. That’s why we call jeans a second skin because your jeans become what you become as you wear them and–wiser and more beautiful (hopefully). We encourage our customers to wear their jeans and clothing with ruthless abandon– as we would encourage them to live life too!– to repair them when they’re broke, and to remember them fondly as the memory’s they created while wearing them. They’re part of them, too! They hold the charms of good memories and the overcoming of passed struggles! They show the scars and smudges of your life, man! That’s serious! Maybe it’s romantic, but that’s ok. Everyone could use more romance. We personally love a little romance while listening to The Scorpions “Rock You Like A Hurricane”.