Ben: Why did you start Eidos? What was the hole in the industry that Eidos filled?

I wanted to redefine what the entry point in the luxury market looks like from an ethical and aesthetic level. At the time, I knew a lot of young men who were becoming interested in quality Italian tailoring but didn’t have many options that fit their needs.  What they liked was outside of what most of them could spend and what they could afford was lacking either in taste, quality or, in most cases, both.  It seemed to me that there was an opportunity for a company like Isaia, a veteran in the field who owned a large chunk of the supply chain, to create a brand that could offer these guys a really well-made version of the look that they wanted at a price that they could actually wrap their head around.

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